Coresi Avantgarden

Developing the Product concept and UX for a Client platform designated to customers in the after-sales stage.

Project Overview

Company description

Coresi Avantgarden represents the biggest urban regeneration project  from Romania. The project is developed by Kasper Development and Ceetrus Romania. 

Starting 15 years ago, Kasper Development has developed and delivered 4 projects of high wingspan, handing out more than 3 000 apartments and still counting. 

Coresi Avantgarden project was launched in 2016, together with Ceetrus Romania, with a plan of “investing in the future”. The project aims to become the biggest urban regeneration plan from Romania, and transforming the old industrial platform “Tractorul” into the newest and smartest neighbourhood  in Central Romania. 

The neighbourhood, called “Cartier Coresi” generates a self-sustained ecosystem the size of a small city, where all sectors such as accessibility- transportation, education and healthcare, business, shopping and leisure are perfectly mixed for the wellbeing of the citizens. 


Problem description

Even if the project has a Smart concept and development, there is still room for improvement in terms of administrational and customer-oriented services throughout the neighbourhood. 

The administration of Kasper Development is still run in an “old-fashioned” approach, where the residents must go in person to pay the fees and monthly contributions for the neighbourhood. Procedures take long to be completed, the centre is only open in some specific days of the week, with short opening-hours, which puts a lot of residents in incapability of reaching the centre in optimal times. 

On the other hand, the company has a hard time managing all social media forums. There is no centralised area where customers and residents can go and look for a proper response or help from other fellow citizens or the company staff.  

Problem solution

The identified solution for previously mentioned issues the company is facing right now are condensed in a product such as a “Client platform“. The platform is built with the concept of mixing together the functionalities of an online administration services and forum. 

  • Online administration services are present in order to give the flexibility and accessibility to all people who want to pay the bills online in a fast, secure and efficient way, where they can check their past records and have a digital catalogue.

  • Coresi Forum is the functionality that helps residents build up a community based on trust and safety. It’s the place where if anyone has any issues, questions or seeks for advice can safely go and post their messages.


When I left the company the project was ready for partial implementation phase and software changes were already on the way. The project is still not integrated due to a perspective change on the company considering the global situation. 


2019 – 2020


Product Designer and Product Manager

Responsibilities and Tasks

  • Perform research: Collect data from all stakeholders

  • Maintain communication with all stakeholders: Kasper Administration, legal department, external contractors – developer teams, software teams, content creation, financial department

  • Use the research data to start building the project: Define functionalities and features, Information Architecture, User journey, sketching and wireframing

  • Document all financial aspects of the implementation: ask for offers, centralising all upcoming costs- defining the project budget

  • Prepare all necessary documents and presentation for the approval pitch in front of the CEO

  • Manage the implementation process by ensuring a good user experience and usability of the platform, together with respecting  customer and business goals, maintaining the project budget.

Skills and Tools

Product Development 

Project Management: 

UX and Product Design:

Product integration and implementation:





1. What is the "Client Platform"?

The Client Platform is an interactive platform with multiple functionalities, designated to solve the current problems of Kasper Administration – reduced accessibility for people to physically reach the offices to pay their bills (no online payment solution) and the lack of organised area where residents and clients can go and ask for help or communicate officially with the community about matters regarding the neighbourhood. 

The platform holds 2 main functionalities for the initial development stage: Administration Platform and Forum

Within the Administration platform there are 2 features: Online Invoices – perform online payments and check the calendar of records, and the simplified version of the Administration forms procedure (The administration forms procedure is designated to people living in rentals within the Neighbourhood – either the apartment owner or the tenants have to fill in a form where they declare how many people are living in the apartment – this is a legal procedure. Before, this form could only be filled in at the office of Kasper Administration. ) 

The platform is developed to be accessible and supported by all device types.  

Client Platform Structure

2. Target Audience

The Client Platform is designated to people reaching the after-sales stage mostly. It can of course be considered as a really good pre-sales tool in order to present the features and digitalisation options the neighbourhood has, as well as a sales bonus. 

After-sales is out main Target Audience because they are the people to interact with the platform, the actual users of the platform – either investors managing their apartments, owners, or tenants. 

According to their status (investor, owner, tenant), the account access to the platform will present more or less features to perform. This will be explained later in section “Implementation process”.

3. Branding & Visual Identity

Before starting the development phase and design, it was important to get a closer and detailed look over the overall branding and development strategies & values of the business. The product needs to be seamlessly integrated with the rest of the platforms, in order to become part of the same concept. 

4. Project Development & Management

This stage presents the methodology of work and the flow of steps performed in order to develop the project. The core method of work follows to a certain extent the Design Thinking model with adaptations in order to suit the needs and requirements coming along the way. 

Project development matrix

Throughout the process some of the most important tasks to perform was maintaining a continuous communication with all stakeholders and 3rd party contractors. Daily we were setting up meetings that were simulation the Daily Scrums, with all core parts of the development team in order to check the progress, see whether it needs multiple iterations and set up deadlines for further stages of development. 

One important step was setting up the project budget, gathering all stakeholders, presenting the project scope, goals, discuss what each stage represents in terms of work and costs and evaluate all options in hand. Later, the costs were put together in budget sheets that were presented to the CEO for approval. 

5. Implementation process

During the Scrum meetings, a series of tasks have been defined in order to identify the objectives the project needs to reach in terms of development and customisation to match the requirements and needs. One important change was in the Soft1 – ERP system the company was using. in order to generate customer accounts and permissions for each type of account. Through my initial contact with the company, I had to understand the system logic and understand how things can be changed in order to develop the desired structure for our project. 

At the same time, collaborating with the Web Developers was al important part, understanding what requirements come from their side and how to merge together the technology stack together with the ERP system. The majority of the meetings were conducted with the 2 parties together in order to manage and promote communication for an efficient collaboration, define goals and development paths.


2. Research

2. Research